Apple is constantly improving the design of their products. Looking at the picture below, it is interesting to see the changes from 1998 to 2009. In 1998, the iMac was a bulky tube computer, but at the time it was most compact computer. Compare this computer also released in 1998 to the iMac.
As you can see not only is the design just plain ugly it is also very big and blocky looking.
Apple offered the iMac in various colors making their computers more visually appealing as it complemented the sleek design.
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